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insights

a logo can be a symbol that does not contain and yet express.

 

about rickmer

the business

rickmer is a place of freedom for the mind. inspiration rules. contradiction breeds innovation.

 

design process

approach

key characteristics that were identified for rickmer.com are:

  • timeless yet progressive
  • simple yet intellectual
  • unique yet conceivable

solution

rickmer is a place full of contradictions. it is also a place of design for human beings. the design that was found unifies the aspects that make rickmer a special place, based on a hybrid of a symbolized human figure and the capital letter r. furthermore, the symbol embraces the fact that contradiction can be productive, and finally, that there is hope.

 

  the letter r - the major constituent of the logo.
   
  a symbolized human figure. blended with the letter r, this symbolizes the human nature of the target group for rickmer's design operations.
   
  green - color of hope and expectation. there are good things ahead.
   
  a main characteristic of rickmer is contradiction. note that the unity of human figure and the letter r is not straightforward, but reflects this important notion by means of a visual cadence.
   
 
   
 
   
 
 
 
 
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