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insights
a logo can unite seemingly disparate views
of buyers and sellers.
about
the business
ProvenceArtisans is a business for marketing
and importing original artwork from the provence to the us
and canada. the authors of the artwork (which can be paintings,
sculpture, textiles or furniture) typically work from their
own home / atelier, residing within a typical provençal
village. typical buyers of the artwork in north america are
wealthy individuals with a faible for art and originality,
and desire the "real" thing.
design process
approach
a proven method for developing a corporate
presence is by starting out to talk about the nature of the
business, the target group, and then to define key attributes
of the vision that guides the development of the business.
the design requirement went beyond pure logo design, but required
establishing an integrated corporate
identity for ProvenceArtisans.
key characteristics that were identified
for ProvenceArtisans are:
- originality
- nature
- authenticity
- the provence
solution
the challenge was to capture the spirit of
ProvenceArtisans within a design that would both attract the
buyer group, and put the artisans at ease - giving them the
comfort that ProvenceArtisans understand what their art is
about, and that they understand to represent them well.
typical of the provence is a particular set
of colors, which guided - not controlled - the design thought
process. the font development for the logo went in conjunction
with the development of the logo itself, however, the font
layout initiated the final design of the logo.
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