insights

a logo is more than an image. a logo captures the presence of an entity in its entirety.

about

the business

mindgear makes productivity software for handheld computers.

corporate presence

founded in 1997, mindgear was at the forefront of developers for the PalmOS platform and needed a presence that would reflect their protagonist nature. yet, it was necessary to convey an image of reliability and productivity - there was a strong desire to avoid giving the impression of a garage-style outfit. this was about serious corporate presence.

design process

the task at hand was not limited to the design of a logo only, but encompassed the design of an entire corporate presence, including the name for the business. read more about the origins of the business name.

approach

a key element of the approach was to identify the essential characteristics of the business and how it was desired to be perceived by their clientele. a list of keywords aided to set the frameworks that would guide the design process. mindgear was associated with adjectives such as:

• cutting edge
• reliable
• innovative
• serious, not stale
• dynamic

solution

the resulting design is based on the font that was chosen for the representation of the full business name. the animated logo further underlines the aspect of mindgear's dynamic and innovative approach to software solution design.