logo designs

mindgear

ProvenceArtisans

Fitzwilliam Museum Society

DavisLane LLC

rickmer

logo design

purpose

a logo forms the core component of corporate representation. it is the ultimate reference point for the cross section of the nature of the business and customer needs.

design

approach

rickmer has developed a systematic approach to logo design, and identified four fundamental parameters that steer the design process. the challenge posed by the design process is to find the optimal cross section between the design boundaries specified by the given parameters.

design process

the design parameters are spelled out before and during the design process. it is often easiest to start the design process by writing down the defining characteristics of the business the logo will serve for, such as its values, vision, the nature of its products or services, the desired customer group and so on. here, as for all other design parameters, just a few bullet points are identified that capture the spirit of the business. closely related to the business characteristics are - naturally - the customer characteristics, i.e. what the target customer is expected to look like in terms of personal preferences, style, values, desires, and what their nature of interaction with the products and business is expected to be. these, too, are captured in a few bullet points.

diametrically to the business and customer characteristics run design components and values. through the design values, the designer brings in their very personal style into the design. the design itself is tested with the client through a number of iterations to ensure that aesthetics appeal not only to the designer but are coherent with the nature of the business and appeal to the target customer group.