about Davis Lane

business

Davis Lane is a strategic management consulting firm, specializing in new business creation.

design process

approach

the nature of Davis Lane's business is to provide advice to companies that are in their early stages of development, and to help them grow into a mature business. it was important to highlight both the fact that Davis Lane relies on fundamental business principles and yet is able to adjust their services to the very specific needs of the customer.

the key characteristics for Davis Lane were expressed as:

• practitioners with successful real-life experience
• network of experience
• theory applied with real-life experience
• from idea to successful launch
• growth and transition points
• contacts and virtual structures
• collaboration with clients – working style, success-based compensation

solution

Three key design elements were developed from the key characteristics:

primary colors

symbolize that a business starts from the beginnings at some point.

triangle, titled slightly

building successful businesses is a balancing act. Constant re-adjustment and re-evaluation is needed.

blurry edges

nobody knows where it will go, but Davis Lane will be there with you.