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scope
design of a corporate identity usually encompasses
designing elements such as
- logo
- web site
- business cards
- letterheads
- email signatures
typically, the design
of the logo stands at the beginning of the process, as the logo
expresses the fundamental image and vision of the business.
the design of a corporate identity to its fullest
extent is not limited to the design of the above representative
material but reaches into the actual operation of the organization
to define actual processes and modes of operation in coherence with
the desired corporate culture. such design is often very close to
actual "corporation design", where the entire operational
dimension of the business is designed and created.
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